80×100cm
Acrylic and oil pastels on raw canvas
signed + dated + matte finish
(Price incl. VAT)
This artwork presents an expressive, abstract reinterpretation of the ALDI logo. The rough, almost childlike brushstrokes in blue on a pink background dissolve the familiar brand image from its functional, commercial context and infuse it with a new emotional dimension. The choice of colors bold and atypical for the original logo, highlights artistic freedom and suggests a playful appropriation of consumer aesthetics.
The composition feels raw, even rebellious, in contrast to the clean corporate identity usually associated with a brand like ALDI. The lettering appears imperfect and translucent, giving it a sense of fragility and ephemerality. This could be read as a critique of the superficiality or fleeting nature of consumer culture, where even strong brands lose their fixed meaning.
Overall, the work demonstrates how the deliberate distortion of everyday icons can spark a dialogue about identity, consumption, and aesthetics.
80×100cm
Acrylic and oil pastels on raw canvas
signed + dated + matte finish
(Price incl. VAT)
This artwork presents an expressive, abstract reinterpretation of the ALDI logo. The rough, almost childlike brushstrokes in blue on a pink background dissolve the familiar brand image from its functional, commercial context and infuse it with a new emotional dimension. The choice of colors bold and atypical for the original logo, highlights artistic freedom and suggests a playful appropriation of consumer aesthetics.
The composition feels raw, even rebellious, in contrast to the clean corporate identity usually associated with a brand like ALDI. The lettering appears imperfect and translucent, giving it a sense of fragility and ephemerality. This could be read as a critique of the superficiality or fleeting nature of consumer culture, where even strong brands lose their fixed meaning.
Overall, the work demonstrates how the deliberate distortion of everyday icons can spark a dialogue about identity, consumption, and aesthetics.
