80×100cm
Acrylic and oil pastels on raw canvas
signed + dated + matte finish
(Price incl. VAT)
Brutto is a critical reflection on consumer culture, price perception, and societal overload.
Phrases like “30% up,” “0% off,” and “full price” overlap in bold, aggressive colors—advertising language pushed to absurdity. The supposed promises of the market lose meaning and reveal a reality in which everything becomes more expensive, more confusing, and louder. Brutto stands as a symbol for what we see but rarely question: a culture of overstimulation and the constant demand for more.
80×100cm
Acrylic and oil pastels on raw canvas
signed + dated + matte finish
(Price incl. VAT)
Brutto is a critical reflection on consumer culture, price perception, and societal overload.
Phrases like “30% up,” “0% off,” and “full price” overlap in bold, aggressive colors—advertising language pushed to absurdity. The supposed promises of the market lose meaning and reveal a reality in which everything becomes more expensive, more confusing, and louder. Brutto stands as a symbol for what we see but rarely question: a culture of overstimulation and the constant demand for more.